Value Proposition Design: How to Create Products and Services That Customers Rave About
This session will navigate participants through a simple but powerful framework for determining what your customers want and why, and how to design or adapt your products or services to meet (or exceed) customers expectations. This session will help with product and service design, development and marketing and is appropriate for startups and existing businesses.
Paul Gladen is the Director of the Blackstone LaunchPad at the University of Montana. Paul is also President & Founder of Muzeview Research LLC a Montana based research, training and advisory firm focused on the professional services sector. Paul is a co-founder of Hellgate Venture Network, a Missoula-based network for the entrepreneurially-minded. Prior to founding Muzeview, Paul was a Partner with Arthur Andersen where he played a key role in growing Arthur Andersen’s Technology, Media and Communications Industry practice in Europe. He was also a founding member of Andersen’s Center for Research & Innovation based New York. Paul has a MA in Mathematics from Oxford University, an MBA from Manchester Business School and is a UK Chartered Accountant.