Innovation Initiative – Business Modeling Through Branding

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Event:
Innovation Initiative – Business Modeling Through Branding

Start:
March 18, 2015 5:30 pm

End:
March 18, 2015 7:00 pm

Cost:
Free

Category:
Innovation Initiative
Updated:
February 5, 2015

Venue:
MonTEC

Address:
1121 East Broadway, Missoula

Sean Benton has a way of capturing the personality of a company or product by making it interesting, likeable and desirable, regardless of the category.  Sean will provide an overview of brand development, and will share examples of about thinking about your brand,
particularly at times of transition — such as during start up or M&A — can help shape your business model.

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Bio

If you have lived in Montana for long, you have heard or read Sean’s words. As the lead copywriter at PartnersCreative since 2000, Sean has penned many of their most memorable ads across the spectrum of media — billboards, newspaper, radio, TV and Web. With the help of his work, the company’s clients have not only sold goods and services, they’ve protected the environment, sheltered kids in need, encouraged safe driving and improved workplace safety.

Sean leads our strategic branding development process by helping clients home in on their core positions. He has a way of capturing the personality of a company or product by making it interesting, likeable and desirable, regardless of the category.

Sean’s work has won numerous awards over his professional career, including more than 200 ADDYS (including two Montana best of shows and regional awards), as well as Omni, IBA, Hatch, Graphis, CA Exhibit, National Health Care Association and Utility Industry Association awards. Sean won the National Business-to-Business ad of the year for Blackhawk Tool; he also won National Business-to-Business best of online for the Deloitte Green Room on Facebook.

He tells great stories involving his experiences at restaurants all around the country and loves dogs and hunting, although if you ask him he’ll be the first to tell you he’s a terrible wing shot.

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Missoula Economic Partnership | 2501 Catlin Street Suite 205 Missoula, Montana 59801 | P: 406.541.6461 | F: 406.541.6464