Destination Missoula

Destination Missoula is the official convention and visitors bureau for the Missoula area. The nonprofit organization works in conjunction with the Montana Office of Tourism and Missoula’s tourism region for the state, Glacier Country Tourism. Its mission is to market Missoula and surrounding areas as a premiere travel destination, thereby creating vibrant growth in the local economy and enhancing the quality of life. Destination Missoula was founded in 2003 and in May 2011 moved into its new home at the MSO Hub in historic downtown.

Destination Missoula attracts leisure travelers to the area by placing ads in local, regional and national niche publications to reach targeted demographics likely to travel to Missoula. The CVB’s website is also the first place visitors go when seeking information about Missoula. In addition to leisure travelers, Destination Missoula is dedicated to attracting, selling and servicing meetings, conventions and sporting events throughout the Missoula area. Increased hotel occupancy directly increases spending in other tourism-related sectors such as dining, retail and transportation. Visitor stays indirectly support other industries too.

Destination Missoula works to bring qualified writers and tour operators to the Missoula area. It works in concert with varied media sources to increase the awareness of the area, its natural resources and its culture. Missoula has recently been highlighted in Skywest Magazine, The, Seattle PI Blog and, among others.

Current Highlights

  • Missoula hosts 1.1 million visitors annually. Nonresident visitors to Missoula had a total economic impact of $230 million in 2010. Approximately 94-96 percent of these expenditures happened within the city limits of Missoula. That is approximately $220.8 million spent in our main street businesses.
  • One hundred and forty partner businesses and organizations belong to Destination Missoula. The CVB hosts six networking events throughout the year to keep folks engaged in tourism and to stay current on industry trends.
  • It produces the Missoula Visitor and Relocation Guide, which is distributed to 115,000 visitors worldwide each year.
  • In 2011 it worked with 50 conventions and meetings, and shared 15 conference and meeting RFPs with Missoula meeting venues to secure new business for our community.
  • The CVB redesigned both its travel and meetings websites in 2011, and launched a mobile website for smartphones. The websites receive nearly 350,000 unique visitors during the year and call center travel counselors helped 53,707 unique inquiries through live online chats and phone calls.
  • Staff and volunteers at Missoula’s Visitor Information Center each year assist visitors from all 50 states, the Canadian Provinces and numerous countries around the world.
  • Destination Missoula supports a number of community events and organizations to further position the area as a dynamic, vibrant and accessible destination for a leisure visit, meetings and conventions. A few initiatives include: Meet Me in Missoula, River City Roots Festival, 2010 U.S. Freestyle Kayaking Team Trials, 2011 Missoula Marathon and Missoula Airport Partnership.

Destination Missoula

Contact Information

Please call Barbara Neilan at 406.532.3250.
Find Destination Missoula online at
The office is located downtown at 140 North Higgins Avenue, Suite 202.


Missoula Economic Partnership | 500 N. Higgins Ave. | Suite 300 | Missoula, Montana 59802 | P: 406.541.6461 | F: 406.541.6464